Commercial Thrusts AIIM Students into Spotlight

Three students from the SWBOCES AIIM Program located at Irvington High School had the chance to visit the TV/Video Production studios located on the Career Services campus recently and to make their first commercial.

Under the supervision of BOCES speech pathologist Eileen McGarvey, the three students, Horace McFarland, Courtney Gabaer and Adam Frankenthaler, were excited to feature in the making of the 30-second commercial based on a script they had written about a make-believe water park.

Confidently walking into the studio and standing before the cameras, each student read selected scripts from a teleprompter.

“Welcome to the most famous water park on earth!” Horace read with enthusiasm. Others talked about the fun that was in store for visitors as well as giving other important details that would typically be included in a TV commercial.  

“This was a really special activity for the students,” said Ms. McGarvey, adding that the purpose of the exercise was to show students that communication takes many forms, as well as to focus on the importance of persuasion and to teach them the kinds of language tools that are used in a medium like advertising.

The video production students were on hand to help make the process as comfortable as possible, with some of them doing the filming and others working behind the scenes in the control room.

Sean Harty, an instructor in the Music/Sound Production Program, gave them a tour of the state-of-the-art facility and introduced them to the other students and to TV/Video Production instructor Tony Ely, who was there to oversee the filming.

Ms. McGarvey said the trip to the TV studio was a successful one.

“It was a terrific experience for our students to see and use the production facilities, to be in the limelight and to get loads of attention and coaching from the professional staff and students,” she added.

Students in the Video Production Program were expected to edit the individual segments that were recorded and send the finished product to Ms. McGarvey so she could share with their families.